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LegalUpdated January 2026

Privacy Policy

How BuyerNetwork collects, uses, and protects data across our identity resolution platforms.

1. Information We Collect

BuyerNetwork operates identity resolution technology that matches anonymous website visitors to contact records. Through our platforms, we process data including names, email addresses, phone numbers, and physical addresses sourced from our licensed data partners and first-party signals.

We also collect standard technical information such as IP addresses, device identifiers, browser type, and pages visited when our pixel is installed on a customer website.

2. How We Use Information

We use collected information to provide identity resolution services to our customers, to improve match accuracy, to maintain and secure our infrastructure, and to comply with legal obligations.

We do not sell personal information in a manner that would require an opt-out under applicable law beyond the disclosures provided in this policy.

3. Data Sharing & Disclosure

Resolved contact data is disclosed only to the specific customer on whose website a visitor was identified. We do not share one customer’s resolved data with another customer.

We may disclose information to service providers, to comply with legal process, or in connection with a corporate transaction, subject to appropriate safeguards.

4. Your Rights & Choices

Depending on your jurisdiction, you may have the right to access, correct, delete, or opt out of the processing of your personal information. Residents of California (CCPA/CPRA) and the EU/UK (GDPR) have additional rights described in our GDPR notice.

To exercise any of these rights, contact privacy@buyernetwork.com or use our data subject request portal.

5. Data Retention & Security

We retain personal information only as long as necessary to provide our services and comply with legal obligations. We employ encryption in transit and at rest, access controls, and regular security audits.

6. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date.

Questions about this policy? Contact us at legal@buyernetwork.com.