The identity resolution glossary

The process of connecting fragmented data signals from anonymous website visitors to real-world identities including name, email, phone, and physical address. BuyerNetwork achieves 94% match accuracy across desktop, mobile, and tablet sessions.

A website visitor who has not submitted a form or identified themselves through any on-site action. Industry-wide, 97-98% of all website traffic is anonymous. Identity resolution technology converts anonymous sessions into identified contacts.

The percentage of anonymous website visitors that an identity resolution platform can successfully identify. BuyerNetwork's match rate of 94% compares to an industry average of 40-60%. Higher match rates mean more leads recovered from existing traffic.

A database linking multiple devices (phones, tablets, laptops, desktops) to a single individual. Device graphs enable identity resolution across browsing sessions that begin on one device and continue on another, improving match rates and contact completeness.

Data collected directly from your own website visitors and customers, as opposed to purchased third-party data. First-party identity data from BuyerPixels is exclusive to your business and carries far higher accuracy than shared data sources.

Real-time data about who is visiting your website, what pages they viewed, how long they stayed, and what products or services they browsed. Combined with identity resolution, visitor intelligence creates actionable sales signals.

The process of appending missing or outdated contact information to existing CRM records. BuyerSignals enriches records with verified name, email, phone, and address data from live visitor sessions, keeping sales teams working with accurate information.

A small snippet of JavaScript code placed on a website that captures visitor behavior signals. The BuyerPixels tracking pixel is typically a single line of code that begins resolving anonymous visitors within seconds of installation.

A behavioral indicator that a person is actively researching or considering a purchase. Intent signals include visiting a pricing page, viewing a product multiple times, or spending extended time on specific service pages. BuyerSignals scores and surfaces these signals in real time.

The California Consumer Privacy Act — a state law requiring businesses to disclose data collection practices and allow California residents to opt out. BuyerNetwork's platforms are designed with CCPA compliance built in, including opt-out mechanisms and data deletion workflows.

Serving ads to people who previously visited your website. Traditional retargeting relies on third-party cookies which are being phased out. Identity-based retargeting through BuyerStream uses real person-level data to reach visitors across Meta, Google, and programmatic channels.

The specific act of converting an anonymous website session into a named, contactable lead record with full contact information. BuyerNetwork refers to each successful identity match as a "resolution." Pricing is based on the number of resolutions delivered.

An identity resolution method that infers identity based on behavioral patterns, IP address, browser fingerprint, and statistical likelihood. Used when deterministic signals (like email addresses) are not present. BuyerNetwork combines both methods for the highest match rates.

An identity resolution method based on confirmed, definitive signals such as a logged-in email address or a previously submitted form. Deterministic matches carry the highest confidence and accuracy in identity resolution.

A real-time HTTP callback that sends resolution data to an external system the moment a visitor is identified. BuyerNetwork webhooks deliver new lead records directly to your CRM, Slack, email, or custom endpoint within seconds of resolution.