Most websites convert less than 3% of their visitors. The other 97% leave without a trace — no form fill, no chat, no call.
That gap is where identity resolution technology operates.
What Is Visitor Identity Resolution?
Identity resolution is the process of matching an anonymous website visitor to a real person in a licensed identity graph — returning their name, email address, phone number, and physical mailing address.
When someone visits your site, their browser sends signals: an IP address, device fingerprint, browser characteristics, and sometimes a cookie match against a known identity. The BuyerPixels engine cross-references these signals against a graph of 250M+ verified US consumer and business records to identify the visitor in real time.
How the Match Process Works
1. **Signal collection** — The pixel fires on page load and captures browser signals, IP, and any first-party cookie data from prior sessions.
2. **Graph lookup** — Signals are submitted to the identity graph for matching against verified contact records.
3. **Resolution** — Matched records are returned as a full contact including name, email, phone, and verified postal address.
4. **Delivery** — The resolved lead is pushed to your CRM, webhook, or dashboard within seconds.
Match rates vary by traffic source and geography. BuyerPixels averages 94% accuracy on US residential traffic.
Who Should Use Identity Resolution?
Any business that drives traffic to a website but struggles with conversion rates. The highest-ROI use cases are:
Getting Started
Installing BuyerPixels takes under five minutes. Add a single JavaScript tag to your site, connect your CRM or webhook endpoint, and resolved leads start flowing immediately.
There is no monthly minimum. You pay only for resolutions — visitors we successfully identify. Volume discounts apply automatically as your usage scales.
Start Today
Ready to identify your visitors?
Live in minutes. Pay only for what you resolve.