CRM Enrichment at Scale: Filling the Gaps in Your Salesforce Data

The average Salesforce instance is missing email addresses on 34% of contacts, phone numbers on 51%, and job titles on 28%. These gaps are not just cosmetic — they directly limit what your sales team can do.

BuyerSignals solves this by continuously enriching your existing CRM records with verified data from our identity graph.

What CRM Enrichment Actually Means

Enrichment is the process of taking a partial contact record and filling it in with additional verified data points. In practice, that means:

BuyerSignals runs enrichment continuously, not just on import. As records change in our graph, your CRM stays in sync.

The Salesforce Integration

BuyerSignals connects to Salesforce via OAuth. Once connected, it scans your leads, contacts, and accounts for completeness gaps and enriches them in the background without interrupting your team's workflow.

You set the rules: which fields to enrich, what confidence threshold to require, and whether to overwrite existing data or only fill blanks.

ROI of Clean Data

Sales teams with enriched CRM data report 23% higher connect rates on outbound calls, 18% higher email open rates, and 31% less time spent on manual research per rep per week.

For a 10-person SDR team, that is roughly 60 hours per week returned to actual selling.