Third-party lead aggregators like HomeAdvisor, Angi, and Thumbtack have built a $2B+ business on a simple model: they capture homeowner intent and sell it to multiple contractors simultaneously.
For HVAC companies, this means paying $150–$400 for a lead that your three closest competitors also received. The resulting bidding war commoditizes your business and erodes margins.
The Alternative: Own Your Traffic
Every HVAC company already has an asset that third-party aggregators lack — your own website. Homeowners searching for "AC repair near me" or "HVAC installation [city]" are clicking your Google Ads and landing on your site.
Most HVAC websites convert 2–4% of that traffic into form submissions. The other 96–98% leave unidentified.
BuyerPixels captures those visitors.
What You Get
When a homeowner visits your HVAC website and leaves without converting, BuyerPixels resolves their identity in the background. You receive:
Because you receive the physical address, you can also verify that the homeowner is within your service territory before reaching out — eliminating wasted follow-up on out-of-area leads.
Cost Comparison
At BuyerPixels' pay-per-resolution pricing, the cost per resolved lead for typical HVAC website traffic is $8–$15. Compared to $150–$400 for a shared aggregator lead, the economics are dramatically different — and you are the only company that received the lead.
HVAC companies using BuyerPixels typically see full ROI within the first week of deployment.
Start Today
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Live in minutes. Pay only for what you resolve.